
ABC7

I am currently the Lead Designer of Brand and Premium Projects at ABC7. I am responsible for conceptualizing, designing, editing, animating, and producing content for a wide range of projects for news specials, promos, Hulu, Localish, ABC Originals, and ABC Our America. I am also an active member of both the ABC OTV Executive Leadership Committee and the ABC OTV Belong team.

This is the first year ABC7 is the official broadcaster of the SF Chinese New Year Parade, the largest Lunar New Year celebration outside of Asia. This Chinese Zodiac explainer is one of many pieces I created leading up to the parade! This evergreen video has become our most engaged piece on the site since its debut.
For the Chinese New Year Parade, I created the opening sequence, all in-show graphics, countless promos, social templates, billboards, 60’ bus wraps, and light rail wraps. You can rewatch the parade here: abc7news.com/cnyparade.

There is always a focus on synergy within the company. As part of my role as a lead designer at ABC7, I create graphic packages for stories in partnership with ABC News Network. These packages are designed for all eight of our affiliate stations as well as the network. The Uncounted: Dying From Heat is one of many projects I’ve worked on.

I'm excited to be leading the design of this editorial initiative. I conceptualized the look which consists of tight macro shots dependent on story subjects. The word “ready” adapts to the environment implying that the adjustments we make will impact the future.